The effect of cultural festivals on economic growth in Calabar South Local Government Area, Cross River State
- Project Research
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- NGN 5000
Background of the study:
Cultural festivals play an integral role in fostering social cohesion and stimulating local economies in diverse communities. In Calabar South Local Government Area, such festivals have become catalysts for economic growth by attracting tourism, encouraging local trade, and reinforcing cultural heritage (Ekemini, 2023). These events offer a platform for showcasing local artistry, traditional crafts, and culinary delights, thereby generating revenue and creating temporary employment opportunities (Okafor, 2024). Moreover, cultural festivals promote community pride and attract external investments that may lead to improved infrastructure and public services (Ibe, 2025). However, the relationship between cultural festivities and sustainable economic development remains underexplored, particularly regarding long-term benefits versus short-term gains. This study investigates the dual role of cultural festivals as both cultural expressions and economic stimuli, while critically examining challenges such as overcrowding, commercialization, and the potential erosion of cultural authenticity. Emphasis is placed on understanding how these events can be managed to maximize economic growth while preserving cultural values, thereby informing policy decisions aimed at sustainable regional development (Ekemini, 2023).
Statement of the problem:
Despite the clear economic potential of cultural festivals in Calabar South, challenges such as inadequate infrastructure, commercialization, and inconsistent funding continue to hinder their sustainable impact. These issues limit the long-term economic benefits and may compromise cultural integrity (Okafor, 2024). The study seeks to address these gaps by investigating the balance between economic gains and cultural preservation (Ibe, 2025).
Objectives of the study:
- To evaluate the economic impact of cultural festivals in Calabar South.
- To examine the role of festivals in promoting local trade and tourism.
- To identify challenges affecting the sustainability of festival-induced economic growth.
Research questions:
- What economic benefits do cultural festivals generate in Calabar South?
- How do cultural festivals enhance local trade and tourism?
- What factors hinder the long-term sustainability of these economic benefits?
Research Hypotheses:
- Cultural festivals significantly boost local economic growth.
- There is a positive relationship between festival activities and tourism revenue.
- Infrastructure challenges negatively affect the economic impact of festivals.
Significance of the study:
This research is significant as it clarifies the economic role of cultural festivals, offering policymakers and community leaders strategic insights to optimize event planning and resource allocation for sustained local economic development (Udo, 2023).
Scope and limitations of the study:
The study focuses exclusively on cultural festivals in Calabar South Local Government Area. It does not encompass other forms of cultural or entertainment events, and limitations include data availability and regional specificity.
Definitions of terms:
- Cultural festivals: Organized events celebrating local traditions and heritage.
- Economic growth: An increase in the economic activity and prosperity of a region.
- Tourism: The activity of traveling for leisure, business, or cultural exploration.
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